Building social media reports can be challenging and painful at first. For one thing, you have a ton of decisions to make—things like what metrics you want to track or what tools you should use to build your report.
To take the weight off your shoulders, we’ll share 26 of our favorite organic and paid reporting templates for social media that you can swipe today.
First, I’ll walk you through the social media reporting templates for Google Sheets and quickly explain what’s in it for you.
If you’re running paid campaigns across Google Ads, Facebook Ads, Twitter Ads, and LinkedIn Ads, you can use this template to see which channel drives the most conversions.
This template provides an overview of your paid performance across Google, Facebook, Twitter, and LinkedIn. And the best part? You can also see a more detailed performance breakdown of each channel.
Let’s say you notice that your Facebook Ads performance has declined for the past three months. You can click on the “Facebook Ads report” tab for a more detailed breakdown. Are there any campaigns or ad sets that stop driving conversions? Should you turn them off and allocate the budget to the campaigns that perform better?
Similar to the previous template, this report provides more granular details of your paid campaign performance across Google, Twitter, Facebook, LinkedIn, and Yandex.Direct.
Built by our friends at Gauge, the template helps you understand how your paid social channels perform. The dashboard calculates your optimal CPM and lets you compare it with your current CPM. From here, you’ll quickly understand where you can make improvements.
Here’s what you’ll find in this Facebook Ads reporting template:
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Designed by our friend Ben Collins, this template helps you understand your organic Facebook performance. You’ll see:
Let’s say you want to push your content visibility. You can check from the “Post metrics” table what posts already generated good organic engagements. Then, amplify your post with a paid campaign.
Now, let’s take a look at some templates for Google Data Studio.
If your paid channels include Facebook Ads, LinkedIn Ads, Twitter Ads, and Google Ads, then use this template to monitor your performance across all channels.
This template provides a high-level overview of your Facebook Ads performance. It’s suitable for client-facing and internal reports. You’ll see:
If you’re running campaigns on Google Ads and Facebook Ads, use this template to find out which channel performs better.
Instead of jumping between tabs to see how your Facebook Page performs, you can easily monitor the key metrics at one glance with this template.
Now let’s look at the extended version of the previous template: a 3-page Facebook Page report template.
The general overview page provides an overview of your Facebook Page performance. From here, you’ll see what your Facebook Page funnel looks like.
Page analytics provides an overview of your audience. You’ll see an engagement breakdown by age, gender, and country. Let’s say you want to run a Facebook Ads campaign. You can target a similar audience to your Facebook Page audience.
Last but definitely not least is post analytics. This page gives you a closer look at your posts’ performance. Let’s say you’re experimenting with different types of posts on Facebook. By looking at the post analytics page, you’ll quickly see what kinds of posts your audience enjoys the most and how people react to your posts, i.e., positive or negative reactions.
We also wrote a guide showing how to use the template.
Psst, Data Studio won’t show you all three pages in the preview mode. But you’ll see everything after making a copy of the template.
What’s the easiest way to keep tabs on your competitors? By using this Facebook industry insights report, of course.
This report will show you:
Whether you want to keep tabs on your competitors or look for inspiration from top Instagram accounts, this template is for you.
The template helps you:
Creating content on Instagram takes lots of time. So unless you know what works best for your business and audience, you’re wasting your time. This template helps you quickly figure out what content brings in the most engagement.
Let’s say you need to build a LinkedIn Ads report to show your client your campaigns’ impact on their business. Use this template to see:
If you’re running ads on Pinterest, then this template is for you. You’ll see:
If you want to learn more about Pinterest Ads reporting, check out this article.
If you’re managing a business account on Pinterest, then use this template to monitor your performance. You’ll see:
If you want to learn more about Pinterest organic reporting, check out this article.
Are you running ads on Quora? If you nodded “yes,” then use this template to see how your account performs. You’ll see:
If you’re monitoring what people are saying about your brand using certain keywords, you can easily use this Reddit public data report to see:
Let’s say you’re growing a Tumblr blog. You can use this template to see:
If you’re running ads on Twitter, then this template is perfect for monitoring your campaigns. You’ll see:
If you want to learn more about Twitter Ads reporting, check out this article.
If you’re creating videos on Vimeo, this template will come in handy. You’ll see:
If you’re creating videos on YouTube, this template is perfect for tracking your channel’s growth.
If you want to learn more about YouTube reporting, check out this article.
If Excel is your go-to analysis and reporting tool, then you’ll love these templates.
If you need to compare your paid performance across Google, Bing, Facebook, Twitter, and LinkedIn, this paid channel mix reporting template will come in handy. You’ll see:
This Facebook Ads overview template is perfect for client-facing reporting. It provides a high-level overview of your campaign performance. You’ll see:
This Facebook Page dashboard template provides an overview of your organic Facebook performance. You’ll quickly see:
I hope you found a bunch of ideas for your next social media reports. If you’d like to feature your cool templates in our gallery, let me know on Twitter or LinkedIn.
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